Why Branding to Employees is as Important as Branding to Customers

Here’s a story on perfect branding culture: During a visit to the NASA space center in 1962, US President John F. Kennedy noticed a janitor carrying a broom. He interrupted his tour, walked over to the man and said, “Hi, I’m Jack Kennedy. What are you doing?” “Well, Mr. President,” the janitor responded, “I’m helping put a …

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